Online Marketing
Our policy is to visit any potential clients to assess their requirements, understand their products and formulate a strategy to achieve the required results within the budget allocated.
With the continuing evolvement of marketing on the Internet, industry standards have formulated the various product categories into three main groups. We operate on our clients behalf in all three categories, please follow the links for a more detailed description
Below we give some of the services that fall into each category. Often an effective strategy for a business involves incorporating several services from each category using a planned process.
Website Marketing (WSM)
This covers many aspects of creative marketing including Strategy, Domain name choosing, Links, Site analytics, e-mail Marketing, Viral marketing and other methods used to generate quality traffic to the website.
Strategy
What is your site for? Why doesn't it achieve the business you expect? These and many more questions need to be considered. We can discuss and advise on a Marketing strategy for your business incorporating our experience and capabilities.
Domain Names
A good domain name relevant to your business is essential, ideally incorporating a generic name most relevant to your products. We can source and advise appropriate domain name(s) specific to your business or product.
Links
Both to and from, sourced, evaluated and if required arrangements negotiated. Many Search Engine's now give a significant importance to internal link structure and incoming links from quality and relevant websites.
Who should you be linked to and how, and how should the internal links on your website be structured to gain maximum advantage in Search Engine ranking.
Who are your competitors linked to? We can tell you. We can advise on all these aspects and implement them as required.
Visitor Activity
For any Marketing activity it is essential to know where Traffic is coming from, and particularly relevant to the Internet, we can assess your tracking stats in many areas; what Keywords are being used to find you; how many visitors are you getting and critically where are they leaving the site plus many more valuable pieces of information. These together with analysis of many of the other pieces of information available are used to form an ongoing marketing strategy.
E-Mail
Marketing Database building and management for e-Mailing of Information, News Letters, Promotions, and other functions for this powerful marketing tool. There are many aspects to using e-Mail in marketing, and with the right procedures it is an extremely effective tool.
Viral Marketing
A very effective form of web marketing and after initial set up costs, very low on-going expenditure is required. How often have you received a news item, game, joke or useful piece of information and passed it onto a colleague or friend - that's viral marketing. Effective viral campaigns ensure your message gets passed on and you know who to.
Tel-E-Mail
With legislation forbidding and effectiveness very low, unsolicited e-mail campaigns for legitimate companies will be a redundant process. We have devised a very successful method of combining a telemarketing and e-mail campaign that overcomes legislation and has proved extremely cost effective.
RSS Feeds
Syndicated feed that deliver News, Information, Results and other topical information to your website. Once set up there is no need for the website owner to do any thing – it just arrives. For an example go to www.wpmd.co.uk go onto the news page, all the information on there is fed directly and is updated automatically.
Search Engine Optimisation (SEO)
The art and science of keeping up with the most effective methods of obtaining high positions in the organic search areas of search engines and applying them to our clients websites.
All aspects of this complex and most important area of increasing business are offered.
Currently it is reported 86% of new visitors to a web site come via a Search Engine, with more sites going live every day. Obtaining good positions for search terms searchers are actually using to look for your products has become a critical way to increase your traffic and ultimately business.
The Optimisation part of our process includes, assessment of your current rankings and those of your competitors, Keyword / Key phrase analysis, customisation for optimum ranking on major Search Engines, predetermined monitoring and reporting programme.
When the site is optimised we then undertake a structured Submission process with ongoing analysis and maintenance.
Search Engine Marketing (SEM)
This involves in buying advertising from a Pay per Click (PPC) provider such as Google’s Adwords or Yahoo’s Paid Search, or on other sites that accept paid advertising.
Directory Listings
Directories are very different to Search Engines in it is usual to have only one or possibly two listings for your company. They are notoriously difficult to get a listing changed, therefore it is essential careful research into the most appropriate category for your website to be listed is needed prior to submitting. We provide this service, report our recommendations to you and proceed on instructions.
Pay Per Click (PPC)
For a very efficient way of driving traffic quickly to your site a PPC campaign is worth evaluating. Strategies and cost examples would be researched and reported. The principal advantage of using PPC's is they can be modified in many ways very quickly, balancing results achieved to budget, this a service we have become very proficient at and offer our clients the benefits of our experience. We currently manage many campaigns for our clients to a monthly budget.
Banner & Paid Advertising
Evaluation of most appropriate sites for placement, negotiating rates and preparation of the Banner or Advert and Link.
This should give you an overview of the many aspects we can offer specialist marketing advice and services on. Our services have many more categories and features, those appropriate to your requirements will be discussed in more detail during our assessment visit.
These and our other appropriate methods are designed specifically for increasing your Business please feel free to call us for a more detailed explanation of our services.
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